The Faema E61 celebrates its 60th anniversary
Lots of initiatives for a special Anniversary: from the charity auction to photography competitions and through to exclusive partnerships and merchandise dedicated to cycling.
The Faema E61 is a mythical icon of the coffee shop world. Lots of special activities are planned for its 60th anniversary celebrations: new merchandise dedicated to the world of cycling, a competition on the social media, a charity auction and a Limited Edition model designed for Home Bars.
“Today we celebrate a machine that has become a genuine icon. This Anniversary gives us the opportunity to raise a toast to the past while looking forward to the future" – explains Enrico Bracesco, Chief Commercial Officer of the Cimbali Group. “We want to focus on a new market - the consumer market - with a professional Limited Edition machine that is suitable for the domestic context”.
Designed to fit seamlessly into any environment, the 1 Group Anniversary Limited Edition is also tailored for the domestic space. Steel, design and technology come together in perfect harmony in a single machine. The design is made more special by the wooden details, like the coffee dispenser lever, and the brilliant red of the backlit panel.
A 60-year long revolution
The Faema E61 rewrote the history of the coffee machine, contributing to the birth of the modern bar. In the 1960s it became a style icon, riding the wave of change that was sweeping Italy. A “continuous delivery” machine in which the water used for the coffee comes directly from the water network not from the boiler. The ingenious “thermosyphon” system guarantees the optimum temperature at all times.
Faema and cycling, what a passion!
To mark the occasion there will also be a Limited Edition merchandise kit dedicated to the world of cycling: Santini branded t-shirt, socks and caps for lovers of this sport.
As a statement of the strong relationship between Faema and the world of cycling, a partnership with Basso Bikes was launched to introduce Faema-branded bikes, which will be exhibited in the Company's Flagship Store in Milan and in the MUMAC (Gruppo Cimbali's Corporate Museum) and will also be available in Faema’s e-shop starting from this autumn. The proceeds of the auction will be granted to the association World Bicycle Relief, supporting rural communities all over the world since many years, providing them with access to schooling, healthcare and work, exactly by donating bicycles. The collected funds will help support life-changing bicycle programs. Furthermore, the association hires local manpower for assembling and performing maintenance to the donated bikes, thus creating jobs.
The collaboration between MUMAC and the Ghisallo Cycling Museum also continues with the “A coffee with Faema” social initiative, a series of interviews with the stars of the cycling world.
Three special initiatives
“Anniversary Special Edition”
Starting from the month of July until the end of 2021, those who will buy a new Faema E61 (1-2-3 group) will receive it with an additional accessory: a “Faema E61” Special Edition panel to celebrate the iconic machine's 60th anniversary. Those who already own one, will have the opportunity to buy the Faema Special Edition Panel + cycling-inspired Limited-Edition Merchandising set.
A creative challenge for the community of Coffee Lovers and Faema E61 enthusiasts. An invitation to immortalize those special personal moments with the iconic machine, sharing them on the brand’s Instagram pages. The top ten photos will receive the new FAEMA merchandise kit.
From the special opening on 26 September the E61 will be on display at the Cimbali Group’s MUMAC Museum with the celebratory panel. A number of historic models will be exhibited for the first time, including the E61 made in 2015 to mark the 70th anniversary of the Faema brand.
Follow us on the social media to learn more about the competition and how to take part!