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Cimbali Group Announces Its Upcoming Partnership in the Virtual Auction for Specialty Coffee.
Cimbali Group, known worldwide for its design and production of professional espresso machines, will be sponsoring Asia’s First Virtual Auction for Specialty Coffee.
The Virtual Auction for Specialty Coffee, held in conjunction with International Coffee Day, is presented by The Singapore Coffee Association and the increasingly important and far-reaching Food & Hotel Asia. The event, with the intention to connect international coffee producers to enthusiast buyers from Asia, the Middle East and Europe, will be the first ever of its kind.
The fully virtual event will be starting on October 1st, 2020. The event will have two parts, a free webinar from 1pm to 2pm, where coffee experts will be sharing their thoughts on how climate change has impacted coffee farming. The second part of the event, the online auction, will be taking place from 3pm to 5pm, where buyers will submit their best bid. The total number of bidders are expected to be around 200, with up to 53 lots of specialty coffee up for bids.
After the successful presence of Gruppo Cimbali at the World Gourmet Summit, the Group with FAEMA – a Cimbali Group brand, is once more strengthening its commitments to the Southeast Asia region by creating partnerships with important influencers and supporters of the coffee sector in Southeast Asia, including through this virtual coffee bid.
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