The MUMAC Academy Web Arena is born
More than ever before, coffee time is a moment that can bring us together and reduce the distance that has been put between us by the safety measures implemented to halt the spread of Covid-19.
The internet and the social media have become our tools for interacting, strengthening our relationships and discussing coffee and other things.
Cimbali Group MUMAC Academy Web Arena is born: the format already consolidated during the last fairs and events is transferred to Instagram.
Starting at 2pm on 18 March, every Tuesday, Wednesday and Thursday there will be a packed calendar of two-way live broadcasts on the Instagram @mumacacademy. The MUMAC Academy trainers will examine various topics, chatting with different guests each time: from the Cimbali Group’s trainers and coffee specialists across the world, who will look at trends and stories in their countries, to coffee gurus like Manuela Fensore, reigning world Latte Art champion, coffee lovers like Francesco Sanapo, and coffee influencers like SpecialtyPal, who will reveal how to make great coffee with the Moka pot at home. There will also be café owners, who will describe how they are dealing with this difficult moment and the initiatives they have launched as a reaction to the emergency, also thanks to the internet.
We look forward to seeing you live!